AMWAY
ATMOSPHERE CAMPAIGN
HOW TO START A SOCIAL TREND ON PURPOSE
Due to a lack of marketing efforts, sales of the Atmosphere Sky and Mini products were in decline. Amway needed to boost awareness, highlight value, and encourage sales—starting with a social campaign specifically targeting pet families living in populous cities in Asian markets.
As we dove into the key audience, we discovered that customers were motivated to buy air filters out of concern for the well-being of their households. We prioritized emotive and relatable family and pet interactions that were made better because of the Atmosphere Sky or Mini.
CAMPAIGN
SOCIAL
VIDEO
THE RESULTS
Shot to mimic the UGC style of TikTok and Instagram and to encourage Amway business owners to create their own assets, this campaign saw a huge boost in consumer engagement around both the Sky and Mini. With the hashtag use of #atmospheresky and #atmospheremini rising to 74K and 25.2K, respectively, and a wave of fresh user-generated content, we accomplished our goal of leveraging authentic pet owner stories to keep both of these products top of mind for consumers.
SEE WHAT ELSE WE'VE DONE.
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