WORK
Parts of Our Heritage.

We believe in telling the stories that no one else is telling. So does Heritage Community of Kalamazoo. We started our relationship with Heritage nearly fours years ago when we reestablished the brand, developed an identity and creative assets for the new foundation and elevated Heritage’s marketing and recruitment strategies to a whole new level.

In 2016, Heritage returned, eager for far more than a campaign update or refresh. This time, Heritage wanted to celebrate their people—both their staff and their residents. In response, we developed the “Parts of Our Heritage” campaign, built off an award winning video project. This series of videos reveals the moving wisdom, love, friendship and memories that Heritage Community’s residents and staff offer to the Kalamazoo community every day. With a commitment to capture authentic Heritage moments, we let the cameras roll non-stop during our video production. The stories we discovered speak for themselves.