It’s not always easy telling the story of a community of luxury villas off the Pacific Coast of Mexico, but someone had to do it. Montecito Beach Village, located in Huatulco, Mexico, approached us for help in creating a comprehensive marketing plan and campaign to attract qualified renters to experience Montecito for themselves (and hopefully, in turn, go from “renter” to “owner”). We jumped right in to understand the culture, the market and the best platforms for Montecito to creatively form a lasting impression with their target audiences.
What followed was a campaign called “The Reasons are Endless” - an idea inspired by the countless experiences and details that make Montecito unlike any other vacation haven. We commenced work on a multimedia campaign released not only to local Mexican markets, but also major cities in Canada and the U.S. like Toronto, Quebec and Chicago, where wealthy residents are eager for reasons to leave winter’s harsh conditions and embrace a natural and authentic cultural getaway. With printing, web design and video production complete and placement commencing for round one of the campaign, Montecito couldn’t be more pleased. Meanwhile, Next is already invested in sharing even more reasons why those who have the world at their fingertips continue to find it’s the sand of Montecito they want between their toes.