WORK
Lakers Challenge.

Working for a school system is a delicate blend of design savvy, competency with federally mandated regulations and efficiency to serve a school system budget. We have no qualms saying Spring Lake is the best partner we’ve met in highlighting what a public school and a design firm can accomplish when they partner together.

Spring Lake approached the Next team with what must have been one of the first public school websites to find a home on the Internet. The school’s goals were clear: a refreshed look and new website to bring the brand to the same caliber as the remarkable students who graduate from Spring Lake and the invested educators who teach there. Attacking brand first, we designed school system, athletic and mascot logos that serve as a tight, clean and refined celebration of Spring Lake Public Schools. Together, the icons speak to strength, tradition and balance—honoring Spring Lake’s history, performance throughout the region and commitment to yielding engaged and invested citizens in every area of life.

With an exciting logo launch at the annual alumni gala and rousing support from students and the community, Next launched the new website at the start of the 2017 school year, acquiring photography and community stories in the process that reveal an educational community unlike anywhere else.

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