TWO MEN AND A TRUCK

TEAMIN’ UP WITH TWO MEN AND A TRUCK.

In an increasingly competitive labor market, TWO MEN AND A TRUCK needed help telling a compelling story and attracting new talent.

Traditionally, these positions are tough to fill. The work is hard, the schedule can be unpredictable and other industries (Amazon, for example) are competing for the same pool of talent. So we asked ourselves, “How can we leverage new and authentic employee interviews to attract qualified movers, drivers, and customer service representatives?”

The recruitment campaign we created last year called ‘Escape’ is still running now, and has been well received. To bolster these recruitment efforts, this new campaign evolves messaging and adapts to additional wants and needs of the potential workforce.