TAVOLINI
BRAND LAUNCH
PAINTING A PICTURE OF AUTHENTIC ITALIAN
GFS came to us to help create an authentic North American Italian brand with a broad range of imported and domestic offerings.
After examining the current competitor landscape, analyzing sales challenges in this category, and uncovering opportunity gaps in the marketplace, we saw that Gordon Food Service had the opportunity to elevate and authenticate their brand in one broad stroke—a paint stroke.
BRANDING
VIDEO
SPECIAL PROJECTS
THE RESULTS
Tavolini is a complete celebration of Italy’s art-centered culture, positioned as a beautifully authentic option for GFS customers across North America. The brand update and rollout led to a drastic increase in sales and continued investment in innovation and diverse product offerings.
SEE WHAT ELSE WE'VE DONE.
Tommy's Express
TWO MEN AND A TRUCK
Amway SA8
