Tommy's Express
Brand Campaign
![Tommy's Express](https://cdn.sanity.io/images/9hxo6peo/production/8b77d9f188bbbfbe972f70e6935bdb297958a6d9-1920x1080.jpg?rect=600,0,720,1080&w=720&h=1080&auto=format)
CELEBRATING SELF-EXPRESSION ONE CAR WASH AT A TIME
In an industry where the top 50 companies only own 20% of the national market, Tommy’s Express Car Wash approached Next to help establish itself as America’s car wash of choice. Tasked with implementing a brand evolution and launching a customer loyalty campaign, our team studied the Tommy’s Express model of a quick, consistent clean and premium customer care.
STRATEGY
CAMPAIGNS
VIDEO
![Next Creative Co.](https://cdn.sanity.io/images/9hxo6peo/production/93d6f8d3dcebbbb801d6726e188a67dfc983a215-4000x4500.jpg?auto=format)
![Next Creative Co.](https://cdn.sanity.io/images/9hxo6peo/production/48c96bf3a63ac213615c038fdda8208089772737-1920x1080.jpg?auto=format)
Tommy’s Express had the opportunity to win the hearts of customers by celebrating the self-expression and fond memories people attach to their cars.
![Next Creative Co.](https://cdn.sanity.io/images/9hxo6peo/production/6c06b73261cd73a3a9d076829e99099b730eea57-4000x4500.jpg?auto=format)
THE RESULTS
“Express Yourself” positions Tommy’s Express to dominate their market with a dynamic brand that tailors messaging to different personalities, seasons and regions in ways that resonate for all.
![Next Creative Co.](https://cdn.sanity.io/images/9hxo6peo/production/abf4d2b29ddff9bbb25970b9f2282a24e5568936-4000x4500.jpg?auto=format)
![Next Creative Co.](https://cdn.sanity.io/images/9hxo6peo/production/7b5b01a00fad22d25a213e7cae20013ee1212b95-1920x1080.jpg?auto=format)
“After 53 years, we have never been more forward-thinking, creative, and strategic than we are today. We’re ready for what’s next.”
Ryan Essenberg
President, Co-founder, Chief Innovation Officer
![Next Creative Co.](https://cdn.sanity.io/images/9hxo6peo/production/d0a1e7433aaa9d4327d2dd76761c95e8bb7ddf50-4000x4500.jpg?auto=format)
![Next Creative Co.](https://cdn.sanity.io/images/9hxo6peo/production/12b9ddb04e22d3c63303967c581a32d1d9fcfbbd-4000x4500.jpg?auto=format)
![Next Creative Co.](https://cdn.sanity.io/images/9hxo6peo/production/c90a2093364c30e5ad09b53bf92aa10958614fc9-1920x1080.jpg?auto=format)